Vital Pet Life is 5 years old

Vital Pet Life is 5 years old! 🥳

Wow, time flies! We’re thrilled to celebrate our 5th Anniversary! We’d like to thank all of you for making these last five years so incredible. We couldn’t have done it without you. We’re grateful and consider each and every one of you as part of our Vital Pet Life family.

Starting a company can be challenging but following our passion for providing clean, trustworthy and sustainable wellness products for your fur babies has kept us going. We’re proud of our formulation process; we research tirelessly and source the highest quality, most effective and sustainable ingredients available. We do this to ensure potency, purity and traceability from plant to product, keeping your fur babies healthy for their entire life! Our goal is to unlock your pets HAPPINESS, VIBRANCE, and LONGEVITY.

Birthday Giveaway Details!

As part of our birthday celebration, we’re going to give away $100 Gift Cards to Chewy each week in April. Btw, this is not affiliated or sponsored by Chewy or anything like that. We just think you might be able to get more fun stuff there for your fur-baby. 😀

To qualify, you must be a member of our new Happy Tails Club (formerly known as the Wellness Program). If you were already a member, you are already in! We will pick the weekly gift cards from all Happy Tails Club members regardless of the tier.

To sign up for the Happy Tails Club, register for an account. Once you’re a member, you can Earn Wiggles and Redeem Rewards too. We have a lot of other exciting things planned.



If you'd like to take a walk down memory lane, here are some of our memorable milestones we're super proud of...

Vital Pet Life Timeline



  • As most people already know, VPL began with the search for a non-GMO, toxin-free remedy for our dog Tuxedo's dry skin and coat. Kyle and I began researching and formulating safe, toxin-free solutions beginning with our Salmon Oil. Tuxedo’s dramatic improvement inspired us to start our business. 
  •  We launch our 16oz Salmon Oil. Having it produced from wild salmon caught off the coast of Alaska, ensures the best quality for salmon oil supplements.



  • This is a growth year for us at Vital Pet Life. Salmon Oil is gaining popularity among pet owners and our VPL community. We begin researching and developing another product to add to our line. We formulate and introduce our wildly popular Oatmeal Aloe Shampoo. It contains Oatmeal, Aloe Vera, and Jojoba Oil, all natural compounds that help moisturize and soften pets’ coats keeping them velvety, shiny, and smooth.
  • VPL also launches Glucosamine which helps pets naturally rebuild cartilage. It has anti-inflammatory effects that help relieve arthritis and hip and joint pain.


  • We are proud that Vital Pet Life is Women-Owned - WBENC
  • Another milestone is when our Salmon oil is certified 100% sustainable by the Marine Stewardship Council (MSC) ensuring that our salmon for our Salmon Oil is caught in a sustainable way, guaranteeing healthy oceans and safeguarding seafood supplies for the future.The MSC blue fish label is only applied to wild fish from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.


  • Our Fish Oil has received a lot of positive feedback since we’ve launched it. The MSC certified blend of salmon and pollock oil is produced from wild fish caught off the coast of Alaska.
  • Launched our Mobility Powder. Human Grade, Pure, and Sustainably sourced!


  • We rebranded our Wellness Program into the Happy Tails Club!


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