Mission

Through collaboration, science-driven data, and research, we’re proud of our progress. Partnering with an ethical and secure supplier guarantees supply chain integrity while providing a sustainable choice of high-quality omega-3 products for pets via all-natural salmon and pollock oils. Our supplier’s fishing practices are grounded in a commitment to transparency, making them our sustainable choice.

Making a Positive Impact Through Our Mission

As a conscientious pet wellness company, our first responsibility is to design our products responsibly, with as light a footprint on our ocean as possible. In partnering with an ethical supplier, we integrate pure fish oil products with our mission of transparency and sustainability to create a win-win solution for pet owners. Our supply chain and sustainability are inseparable which offers pet owners continued trust through transparency, setting us apart and raising the bar within the pet industry.

Our Foundation in Sustainability

We view our success through the lens of our customers’ experiences and feedback. A growing majority of pet parents prioritize sustainability, transparency and third-party verified sustainability claims, confirming they care what they buy and how it impacts the climate and oceans. It is imperative that our supply chain’s integrity be aligned with our ethos of transparency, as well as honoring our customers’ trust. We research, follow the science, to develop and formulate curated collections of sustainable products that don’t strip our oceans of valuable resources.

Accredited Member of the Pet Sustainability Coalition

Vital Pet Life is a proud member of the Pet Sustainability Coalition, with whom we collaborate to create a positive impact in the pet industry. PSC’s mission is to advance businesses through profitable environmental and social practices.

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Our Approach to Pet Wellness

Less is More

Bigger is not always better. As a family run business, we choose to grow with intention so that each and every product is formulated with precision, research and care.

Responsible Sourcing

An ethical and secure supply chain is a gamechanger and win-win for our brand and for you. We believe in science and transparency, so what is on our label is in the bottle. You don’t have to compromise or choose between what’s right for you, your pets or our ocean.

Better Packaging

Our sustainable packaging initiatives include using an Eco-Ready flexible pouch with the How2Recycle label, while continuing to learn from our How2Recycle and the Sustainable Packaging Coalition memberships.

Giving Back/Rescue Shelter Advocacy

I started Vital Pet Life with the goal of healing and supporting animals, while modeling compassion and social awareness. Giving back is a big part of our mission.

Donie’s Message of Optimism

Our message has always been to bring joy and vitality to your pet while aligning our products with our purpose and vision of a sustainable future. In order to do this, we are enriching, educating and elevating our tight knit VPL customer community as well as ourselves. We revel in knowing that our passion for all animals brings us together and we’re grateful to share the love with all of you in our community.

– CHIEF TREAT LADY