Less is More
Bigger is not always better. As a family run business, we choose to grow with intention so that each and every product is formulated with precision, research and care.
As a conscientious pet wellness company, our first responsibility is to design our products responsibly, with as light a footprint on our ocean as possible. In partnering with an ethical supplier, we integrate pure fish oil products with our mission of transparency and sustainability to create a win-win solution for pet owners. Our supply chain and sustainability are inseparable which offers pet owners continued trust through transparency, setting us apart and raising the bar within the pet industry.
We view our success through the lens of our customers’ experiences and feedback. A growing majority of pet parents prioritize sustainability, transparency and third-party verified sustainability claims, confirming they care what they buy and how it impacts the climate and oceans. It is imperative that our supply chain’s integrity be aligned with our ethos of transparency, as well as honoring our customers’ trust. We research, follow the science, to develop and formulate curated collections of sustainable products that don’t strip our oceans of valuable resources.
Vital Pet Life is a proud member of the Pet Sustainability Coalition, with whom we collaborate to create a positive impact in the pet industry. PSC’s mission is to advance businesses through profitable environmental and social practices.
Bigger is not always better. As a family run business, we choose to grow with intention so that each and every product is formulated with precision, research and care.
An ethical and secure supply chain is a gamechanger and win-win for our brand and for you. We believe in science and transparency, so what is on our label is in the bottle. You don’t have to compromise or choose between what’s right for you, your pets or our ocean.
Our sustainable packaging initiatives include using an Eco-Ready flexible pouch with the How2Recycle label, while continuing to learn from our How2Recycle and the Sustainable Packaging Coalition memberships.
I started Vital Pet Life with the goal of healing and supporting animals, while modeling compassion and social awareness. Giving back is a big part of our mission.
Our message has always been to bring joy and vitality to your pet while aligning our products with our purpose and vision of a sustainable future. In order to do this, we are enriching, educating and elevating our tight knit VPL customer community as well as ourselves. We revel in knowing that our passion for all animals brings us together and we’re grateful to share the love with all of you in our community.