VITAL PET LIFE — PRIVACY POLICY (U.S. ONLY)

Last Updated: November 30, 2025

At Vital Pet Life (“we,” “us,” or “our”), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, sign up for marketing communications (including email and SMS), or otherwise interact with us.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect personal information from you in the following ways:

A. Information You Provide to Us

When you make a purchase, create an account, or contact us, we may collect:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment information (processed securely by our payment providers)
• Order history
• Any information you submit through forms or customer support interactions

We do not store full credit card numbers; Shopify and our payment processors handle and secure payment details.

B. Information Collected Automatically

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed and time spent
• Items added to cart
• Referring/exit pages
• Clicks, scrolls, and interaction patterns
• General location (city or region)

This information helps us analyze usage, improve site performance, detect fraud, and personalize your experience.

C. Information Collected Through Cookies & Tracking Technologies

We use cookies, tracking pixels, tags, session tracking tools, and analytics technologies to:

• Remember your preferences
• Enable website functionality
• Provide personalized recommendations
• Track marketing performance
• Improve user experience
• Deliver relevant advertising

You may adjust your browser settings to refuse cookies.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations, shipping updates, and customer support messages
• Provide personalized product recommendations
• Deliver email and SMS marketing communications (when you opt in and where permitted by law)
• Improve website functionality and user experience
• Analyze site traffic and performance
• Detect and prevent fraudulent activity
• Deliver targeted advertisements
• Comply with legal obligations

3. Third-Party Services We Use

We share your information with trusted third-party providers that help us operate our business.

A. Shopify (Ecommerce Platform)

Our store is hosted on Shopify. Shopify manages our online storefront, processes payments, analyzes traffic, and secures your data.
Learn more: https://www.shopify.com/legal/privacy

B. Klaviyo (Email & SMS Marketing)

We use Klaviyo to send marketing emails, automated flows, SMS campaigns, cart reminders, and product updates.

Klaviyo processes:

• Name
• Email address
• Phone number
• Order history and purchase activity
• Pages viewed, links clicked, cart events
• Email and SMS engagement (opens, clicks, replies)

Klaviyo does not sell your information.
Learn more: https://www.klaviyo.com/legal/privacy-policy

C. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google may collect:

• IP address
• Device and browser details
• Usage patterns
• Clicks, scroll behavior, and time on site

Learn more: https://policies.google.com/technologies/partner-sites

D. Microsoft Clarity (Heatmaps & Session Replay)

We use Microsoft Clarity to analyze how visitors interact with our site, including:

• Clicks, scrolls, taps, and mouse movements
• Pages visited and time spent
• Session recordings and heatmaps

Clarity does not record payment information, passwords, or text entered into forms.

Learn more: https://privacy.microsoft.com/privacystatement

E. Advertising Partners

We may use advertising platforms such as:

• Meta (Facebook / Instagram)
• Google Ads
• Bing
• TikTok
• Other retargeting networks

These partners use cookies and pixels to deliver personalized ads. You can opt out of targeted advertising as described below.

4. How We Share Your Information

We may share your information with:

• Service providers (Shopify, Klaviyo, analytics tools, ad platforms)
• Payment processors
• Shipping and logistics partners
• Fraud prevention tools
• Customer support providers
• Legal authorities when required by law

We do not sell personal information for monetary value.

5. SMS & Email Communications

You may receive communications from us, including:

• Order confirmations and receipts
• Shipping notifications and delivery updates
• Customer support messages
• Promotional emails
• SMS marketing messages
• Cart reminders
• Product recommendations

Opt-Out Options

• Email: Click “Unsubscribe” at the bottom of any email.
• SMS: Reply STOP, CANCEL, or UNSUBSCRIBE to any text message.

Unsubscribing from one communication channel (e.g., email) does not automatically unsubscribe you from another (e.g., SMS).

Texas Residents – SMS Eligibility & Restrictions

Our SMS marketing program is not available to residents of the State of Texas due to state-specific telemarketing and consumer protection regulations.

• We do not intentionally collect, use, or process mobile numbers for SMS marketing from Texas residents.
• By signing up for SMS marketing, you represent and warrant that you are not a Texas resident at the time of enrollment.
• If you become a Texas resident after subscribing, you agree to promptly opt out of SMS marketing by replying STOP or by contacting us at hello@vitalpetlife.com.
• We reserve the right, at our sole discretion, to remove or block any mobile number we believe may be associated with a Texas resident, without prior notice.

If we become aware that we have inadvertently collected information from or sent SMS marketing messages to a Texas resident, we will promptly remove that number from our SMS marketing list and maintain it on a suppression list to prevent further messages.

Participation in our SMS marketing program is void where prohibited by law.

6. Data Security

We use physical, administrative, and technical safeguards to protect your information. These include:

• Secure SSL encryption
• Shopify’s PCI-compliant payment environment
• Restricted internal access to personal data
• Industry-standard security technologies

While we work hard to protect your data, no system is 100% secure.

7. Data Retention

We keep your information for as long as necessary to:

• Provide our services
• Fulfill orders
• Comply with legal obligations
• Resolve disputes
• Operate our business

For SMS marketing, we retain your number while you are subscribed. If you opt out, we keep your number on a suppression list to ensure you do not receive further SMS marketing messages.

8. Targeted Advertising & Your Choices

We may use your information to show you personalized ads on platforms like Google, Facebook, Instagram, Bing, and others.

How to Opt Out of Targeted Ads

You can use these tools:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: https://optout.aboutads.info

You may also adjust your browser settings or use ad-blocking tools.

9. Cookies & Tracking Technologies

We use cookies for:

• Site functionality
• Shopping cart and checkout
• Analytics
• Personalization
• Advertising
• Security and fraud prevention

You can control cookies through your browser settings.

10. Your Privacy Rights (U.S. Only)

Depending on your state, you may have rights such as:

• Requesting access to the personal information we hold about you
• Requesting deletion of your information
• Requesting information about our data sharing practices

You can submit a request by contacting us at:

Email: hello@vitalpetlife.com

Texas Consumer Privacy Rights

If you are a Texas resident, you may also have the right to:

• Confirm whether we process your personal information;
• Access personal information we hold about you;
• Request deletion of personal information you provided to us; and
• Opt out of the sale of personal data, targeted advertising, or profiling.

To exercise these rights, please contact us at hello@vitalpetlife.com.

Appeals for Texas Residents

If we deny your privacy request, you may appeal the decision by emailing hello@vitalpetlife.com with the subject line “Texas Privacy Appeal.” We will review and respond within the timeframe required by applicable Texas law.

11. International Visitors

Our website is operated from the United States. If you access our site from outside the U.S., your information may be transferred to, stored, and processed in the United States. By using our website or providing your information, you consent to this transfer.

We take reasonable steps to ensure your information is treated securely and according to this Privacy Policy, but the laws in your country may differ from U.S. laws.

Our service providers, including Shopify, Klaviyo, Google, and Microsoft, may process data in multiple countries while maintaining their own security practices.

International visitors may request access, correction, or deletion of their information by contacting hello@vitalpetlife.com.

12. Children’s Privacy

Our website is not directed at children under 18, and we do not knowingly collect information from minors. If we learn that we have collected personal information from a child under 18, we will delete that information as soon as reasonably possible.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of the page reflects the most recent changes. Continued use of our site means you accept the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or your data, you can reach us at:

Email: hello@vitalpetlife.com
Mailing Address:
Vital Pet Life
1110 N. Virgil Ave Ste 673
Los Angeles, CA 90029
United States