Vital Pet Life is 8 years old! 🥳

Can you believe it’s been 8 years? It feels like just yesterday we were bottling our very first product with big dreams and an even bigger love for pets. Today, we’re taking a moment to paws (pun totally intended) and celebrate every tail wag, every purr, and every moment of joy you’ve shared with us along the way.

We’re endlessly grateful for our Vital Pet Life family - you, our amazing community of pet parents. Your trust, support, and shared passion for clean, sustainable pet wellness are what keep us going every single day.

Starting a company from scratch was no easy feat, but our mission has always been clear: create products that are safe, effective, and rooted in transparency. From researching the cleanest ingredients to ensuring sustainability in every bottle, we’ve remained dedicated to keeping your fur babies happy, vibrant, and thriving.

So let’s take a moment to look back on the journey that brought us here - one filled with milestones, breakthroughs, and a whole lot of puppy kisses.

2017 – A Purposeful Beginning

• Vital Pet Life was founded with a mission rooted in sustainability, transparency, and animal advocacy. What started as a search for a clean, non-toxic solution for dry skin and coat care evolved into a line of thoughtfully curated pet wellness products.

•  We launch our 16oz Salmon Oil. Having it produced from wild salmon caught off the coast of Alaska, ensures the best quality for salmon oil supplements.

2018 – Expanding Our Product Line with Premium Nutrition

• Vital Pet Life launched the 32oz Salmon Oil, providing pet owners with a high-quality, nutrient-packed supplement to support their pets’ skin, coat, and overall health. This addition marked a significant step in our mission to offer comprehensive, natural products that promote the well-being of pets everywhere.

2019 – Woman-Owned and Certified

• Vital Pet Life became a certified WBENC woman-owned business, proudly based in California. This year marked a period of growth, as Salmon Oil gained popularity within our community of pet lovers. In response, we expanded our product line with two new wellness solutions:
  – Oatmeal Aloe Shampoo, formulated with natural ingredients like oatmeal, aloe vera, and jojoba oil to soothe, moisturize, and soften pets’ coats.
  – Glucosamine for Pets, designed to support joint health, reduce inflammation, and aid in cartilage repair.
• Vital Pet Life’s journey was featured by Forbes in From Side Hustle to Million Dollar Plus Business, and founder Donie Yamamoto was named one of the 50 Fellows in the 2019 Tory Burch Foundation Program.

2020 – Recognized Sustainability and Empowering Work Culture

• We were honored to earn the Marine Stewardship Council (MSC) Certification for our Wild Alaskan Salmon Oil. This certification guarantees that our fish oil is wild-caught, traceable, and sustainably sourced - supporting healthier oceans and responsible fishing practices.

• Founder Donie Yamamoto was also featured in Entrepreneur in an article titled “10 Successful Women Leaders Share What They Do to Create A Fantastic Work Culture,” highlighting her efforts to foster an inclusive and empowering environment at Vital Pet Life.

2021 – First U.S. Pet Wellness Brand Verified by ORIVO

• Vital Pet Life became the first U.S.-based pet wellness company to use ORIVO’s NMR-based (nuclear magnetic resonance) laboratory test. This technology verifies our fish oil’s species and geographic origin - giving pet parents complete transparency and trust.

• This year also marked the launch of our Mobility Powder—a human-grade, pure, and sustainably sourced supplement formulated to support joint health and mobility in pets.

2022 – Advancing with the Pet Sustainability Coalition

• We proudly joined the Pet Sustainability Coalition, working alongside like-minded brands to drive positive environmental and social change in the pet industry.

2021–2024 – Featured in the Inc. 5000 List

• Vital Pet Life was recognized by Inc. as one of the fastest-growing private companies in the U.S. This honor reflects our continued growth and dedication to innovation in pet wellness.

2024 – Leading with Purpose and Impact

• Through a partnership with rePurpose Global, Vital Pet Life commits to removing 18 grams of ocean-bound plastic for every product sold. This initiative not only protects the environment but also supports marginalized waste workers around the world.
•  Vital Pet Life was featured on Inc.’s Female Founders 250 list, celebrating our leadership in bringing transparency to the pet industry through third-party ingredient verification and sustainable practices.

Looking Back on 8 Incredible Years

As we celebrate 8 years of growth, innovation, and unwavering commitment to pet wellness, we’re filled with gratitude for the amazing community we’ve built. From humble beginnings to major milestones, every step of our journey has been guided by our love for pets and our dedication to sustainability, transparency, and high-quality products.

We’re proud of how far we’ve come, but it’s the trust and support from pet parents like you that have made all the difference. Here’s to celebrating the joy our products bring to pets’ lives and to many more years of making a positive impact in the pet wellness industry.

Thank you for being with us every step of the way. We couldn’t have done it without you.